Apparently Meta Description has no link to the rankings of your website in search engines according to Samuel King an established seo consultant over at www.seosamuel.com. Though in the past it was counted for the ranking but now there is not much focus on Meta descriptions, as this does not play any significant role in improving your rankings. However, even if Meta Description has no important role in improving the page rankings but still we cannot ignore it and poor attention towards this means poor impression over the visitors.
Meta description of your website is normally linked with Meta tags or in other words Meta Keywords. If you are about to add a description then you would have to insert the content for your description within the tag. Once you are done with adding a description, it would be displayed under your results in the search engine results pages.
An outstanding Meta description can be defined as a description that is exclusively designed for your website and is acting like a sales pitch. As it is listed under the name of your website in search results, it would be the first thing the reader is going to know about your company and remember first impression is the last one. So never lose this factor and always try to provide the readers with information that they are looking for about your company.
This is your first impression on the reader so be clever and impressive in it. There is a plenty of research about the importance and need of Meta description. The results of those researches have clearly shown that websites with strong Meta Description are more likely to get visits from the readers than those with weak Meta Descriptions. Even if your ranking is low in the search results, a good Meta Description can still bring you a good number of visitors through effective call-to-action, which will eventually benefit your business.
If you are looking forward to add an extraordinary Meta description into your website and planning pages to impress the readers with the first look of your website, and then there are a few things that you must add within your Meta description.
- Make sure that you have added a call to action within your Meta description as this is of much importance. A call to action is in fact a way to attract the customers to visit your website for the items they are looking for. Making the best use of words like “buy”, “get”, or “find” would be very beneficial for you and your website.
- Meta descriptions should be like selling your products, services, company and website. Make sure to clearly add all the information that will tell the visitor that what is inside your website and what would he find within it if he pays a visit to it.
- Make sure to keep the number of characters lesser than 165 characters. Spaces are also counted as characters. The reason for keeping things limited to 165 characters is to make sure that everything in the description is visible to the searchers.